diff --git a/Brand Voice/CAPY Connotations and Core Values.txt b/Brand Voice/CAPY Connotations and Core Values.txt new file mode 100644 index 0000000..98de568 --- /dev/null +++ b/Brand Voice/CAPY Connotations and Core Values.txt @@ -0,0 +1,31 @@ +CAPY Connotations and Core Values: + +Feelings: +- Ergonomic +- Simple +- Easy +- Friendly +- Powerful +- Enabling +- Clean +- Aesthetic +- Experience +- Community +- Innovative +- Resource +- Utility +- Assist +- Modern +- Reliable + +Core Values: +- Automates administrative tasks + - Gives you time to focus on what matters most +- Easy to use, low barrier of entry +- Built for students, by students +- Facilitates community building and collaboration +- Convenient to use +- Modern experience +- Helpful multitool +- Dynamic, User-centric tech forward + diff --git a/Brand Voice/CAPY primary demographic - target audiance.txt b/Brand Voice/CAPY primary demographic - target audiance.txt new file mode 100644 index 0000000..b80db86 --- /dev/null +++ b/Brand Voice/CAPY primary demographic - target audiance.txt @@ -0,0 +1,26 @@ +Target audience: +- College-aged (18–24) +- Busy juggling coursework and leadership + - Often time-crunched, want fast results +- Often using Discord already +- Prefer tools that are easy, visual, and intuitive +- Not all are tech-savvy, especially non-CS majors +- Appreciate aesthetic design and responsive UI +- Value clarity, utility, and a bit of fun +- Professors, Club officers + +By extension, our branding should fit this vibe: + +Tone: +- Friendly +- Competent +- Modern +- Student-Oriented +- Trustworthy +- Approachable +- Reliable + +Voice: +- Informal +- Fun + diff --git a/Brand Voice/CAPY products.txt b/Brand Voice/CAPY products.txt new file mode 100644 index 0000000..d6f110a --- /dev/null +++ b/Brand Voice/CAPY products.txt @@ -0,0 +1,6 @@ +The CAPY brand will create and utilize: +- digital posters +- physical posters +- social media posts +- website ui +- discord pfp and banner \ No newline at end of file diff --git a/Brand Voice/CAPY shape and font language.txt b/Brand Voice/CAPY shape and font language.txt new file mode 100644 index 0000000..cc6ae26 --- /dev/null +++ b/Brand Voice/CAPY shape and font language.txt @@ -0,0 +1,35 @@ +Font Language: +With a modern, approachable feel, CAPY should target clean, minimal, and modern. +The logo should be clear and concisely defined. Avoid Serif fonts and heavily bolded typefaces. + +Potential Adobe Typefaces: +- Neue Haas Grotesk Display Pro + - too defaulty +- ITC Avant Garde Gothic Pro + - also a little default +- Futura PT + - little default, lines too sharp +- Novecento Sans +- Oscine +- FinalSix + - bold and unique +- Bebas Neue SemiRounded +- Arboria Book +- Basic Sans ExtraLight It +- Darkmode DarkmodeOn +- Darkmode DarkmodeOff +- Loos Wide +- Skolar Sans Latin Condensed +- Commuters Sans +- Basic Gothic Pro +- Tablet Gothic +- Objektiv Mk3 + - little default, lines too sharp + +Shape Language: +- avoid circles + - too serious / formal + - CAPY should feel professional but fun +- thinner line weights +- utilize lots of negative space + - minimalistic effect \ No newline at end of file diff --git a/Brand Voice/MEETING NOTES.txt b/Brand Voice/MEETING NOTES.txt new file mode 100644 index 0000000..99765dd --- /dev/null +++ b/Brand Voice/MEETING NOTES.txt @@ -0,0 +1,29 @@ +MEETING NOTES: + +iterations to design: +- underlying design element + - 45 deg line +- experiment with subversions of logo + - identifying design element + - text sizing + - symbol vs text + + +research digital brand guidelines + + +developing brand guide: +- outline how design work would go to people who don't know about CAPY + +design unity across platforms: +- create a set of default 'deliverables' to implement the branding + - decide what works where + - create guide based on this feedback + + + +Identify products we will be creating and using +- discord app? website? etc + - what will we be creating? build identity around this + + diff --git a/Brand Voice/Reference Designs - CAPY .pdf b/Brand Voice/Reference Designs - CAPY .pdf new file mode 100644 index 0000000..9078356 Binary files /dev/null and b/Brand Voice/Reference Designs - CAPY .pdf differ diff --git a/CAPY svg files/LogoMark.svg b/CAPY svg files/LogoMark.svg new file mode 100644 index 0000000..3e0ec33 --- /dev/null +++ b/CAPY svg files/LogoMark.svg @@ -0,0 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files/LogoMark_Off-White.svg new file mode 100644 index 0000000..3622939 --- /dev/null +++ b/CAPY svg files/LogoMark_Off-White.svg @@ -0,0 +1,510 @@ + + LogoMark + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + CAPY + + + + + + CAPY + + + + + CAPY + + + + + + + + + + + + + + + + + + + + + + + + CAPY + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + CAPY + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + 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+ + + + + + + + + + CAPY + + + + + + + \ No newline at end of file diff --git a/CAPY svg files/LogoMark_Off-White_New_Ear.svg b/CAPY svg files/LogoMark_Off-White_New_Ear.svg new file mode 100644 index 0000000..718c65b --- /dev/null +++ b/CAPY svg files/LogoMark_Off-White_New_Ear.svg @@ -0,0 +1,510 @@ + + LogoMark + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + CAPY + + + + + + CAPY + + + + + CAPY + + + + + + + + + + + + + + + + + + + + + + + + CAPY + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + CAPY + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + 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a/LICENSE b/LICENSE new file mode 100644 index 0000000..4091325 --- /dev/null +++ b/LICENSE @@ -0,0 +1,21 @@ +MIT License + +Copyright (c) [2025] [CAPY] + +Permission is hereby granted, free of charge, to any person obtaining a copy +of this software and associated documentation files (the "Software"), to deal +in the Software without restriction, including without limitation the rights +to use, copy, modify, merge, publish, distribute, sublicense, and/or sell +copies of the Software, and to permit persons to whom the Software is +furnished to do so, subject to the following conditions: + +The above copyright notice and this permission notice shall be included in all +copies or substantial portions of the Software. + +THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR +IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, +FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE +AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER +LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, +OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE +SOFTWARE. \ No newline at end of file diff --git a/Logo Pages/CAPY - C and plant logo page.jpg b/Logo Pages/CAPY - C and plant logo page.jpg new file mode 100644 index 0000000..7065667 Binary files /dev/null and b/Logo Pages/CAPY - C and plant logo page.jpg differ diff --git a/Logo Pages/Clean - minimal - text.jpeg b/Logo Pages/Clean - minimal - text.jpeg new file mode 100644 index 0000000..9637863 Binary files /dev/null and b/Logo Pages/Clean - minimal - text.jpeg differ diff --git a/Logo Pages/Leaf and Capy One-pager.jpeg b/Logo Pages/Leaf and Capy One-pager.jpeg new file mode 100644 index 0000000..ef56009 Binary files /dev/null and b/Logo Pages/Leaf and Capy One-pager.jpeg differ diff --git a/Logo Pages/Leaf and Rigid Shape Capy One-Pager.jpg b/Logo Pages/Leaf and Rigid Shape Capy One-Pager.jpg new file mode 100644 index 0000000..eb0c9e7 Binary files /dev/null and b/Logo Pages/Leaf and Rigid Shape Capy One-Pager.jpg differ diff --git a/Logo Pages/Misc Woosh Logo One-Page.jpg b/Logo Pages/Misc Woosh Logo One-Page.jpg new file mode 100644 index 0000000..bea4751 Binary files /dev/null and b/Logo Pages/Misc Woosh Logo One-Page.jpg differ diff --git a/Logo Pages/Misc and Swimming Capy One-pager.jpeg b/Logo Pages/Misc and Swimming Capy One-pager.jpeg new file mode 100644 index 0000000..5b3a890 Binary files /dev/null and b/Logo Pages/Misc and Swimming Capy One-pager.jpeg differ diff --git a/Logo Pages/Wavy Capy One-pager.jpg b/Logo Pages/Wavy Capy One-pager.jpg new file mode 100644 index 0000000..e5f8cfd Binary files /dev/null and b/Logo Pages/Wavy Capy One-pager.jpg differ diff --git a/Logo Pages/Wavy Woosh Capy One-Pager.jpg b/Logo Pages/Wavy Woosh Capy One-Pager.jpg new file mode 100644 index 0000000..6b3665f Binary files /dev/null and b/Logo Pages/Wavy Woosh Capy One-Pager.jpg differ diff --git a/Practice Digital Graphic Media/C woosh - 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This repo ensures that CAPY's look, feel, and message remain consistent, compelling, and instantly recognizable. + +--- + +## Purpose + +The **Graphics** team is responsible for crafting and maintaining the visual language of CAPY — from logos to voice guidelines. This includes all brand assets, style rules, and identity documentation necessary to build a cohesive and professional presence across all platforms. + +--- + +## Branding Goals: + +This repo will develop the following assets: + +- Logos (standard, alt, transparent) +- Color palettes +- Fonts & typographic standards +- Illustrations & imagery +- Brand mission, vision & values +- Voice, tone, and messaging guide +- Copy formatting & writing guidelines +- Design templates (e.g. pitch decks, posts, banners) +- Icons & brand elements +- Resources & internal points of contact + +--- + +## **Project Founders** + +- **Jason Zhang** ([zhangy96@rpi.edu](mailto:zhangy96@rpi.edu)) +- **Shamik Karkhanis** ([karkhs@rpi.edu](mailto:karkhs@rpi.edu)) + +--- + +## Current Contributors + +- **Jason Zhang** ([zhangy96@rpi.edu](mailto:zhangy96@rpi.edu)) +- **Shamik Karkhanis** ([karkhs@rpi.edu](mailto:karkhs@rpi.edu)) +- **Dan Aube** ([aubed@rpi.edu](mailto:aubed@rpi.edu)) + +--- + +## In Progress + +We're actively building: + +- A brand style guide +- Brand logos and designs + +--- + +## **Contributing** + +We love collaborative creativity! If you're a designer or creative contributor interested in helping shape CAPY's visual identity, here's how you can get started: + +1. Fork the repository +2. Create a new branch (`git checkout -b design/amazing-design`) +3. Add your assets or updates (e.g., logos, templates, style changes) to the appropriate folder +4. Include a brief README or note in your folder explaining what the asset is for, and any usage recommendations or limitations +5. Commit your changes (`git commit -m 'Created amazing designs'`) +6. Push to the branch (`git push origin design/amazing-design`) +7. Open a Pull Request + +Please make sure to: + +- Follow existing brand guidelines +- Organize and name your files +- Include source files if applicable (.psd, .svg, etc) + +--- + +## **License** + +This project is licensed under the MIT License - see the [LICENSE](LICENSE) file for details. \ No newline at end of file