diff --git a/ansible/delta-hosts/variables b/ansible/delta-hosts/variables
index 11ef3cca..28074110 100644
--- a/ansible/delta-hosts/variables
+++ b/ansible/delta-hosts/variables
@@ -174,3 +174,6 @@ sg_services=sg-71d2fe15
 sg_userland=sg-41d2fe25
 sg_web=sg-51d2fe35
 vpc_id=vpc-864c6be3
+
+[web:vars]
+web_intercom_id=wqzm3rju
diff --git a/ansible/epsilon-hosts/variables b/ansible/epsilon-hosts/variables
index f765a430..845c1a3c 100644
--- a/ansible/epsilon-hosts/variables
+++ b/ansible/epsilon-hosts/variables
@@ -146,3 +146,6 @@ sg_registry="sg-a16ef8c6"
 sg_userland="sg-8f20e6e8"
 sg_web="sg-cb20e6ac"
 vpc_id="vpc-cdb2a3a8"
+
+[web:vars]
+web_intercom_id=xs5g95pd
diff --git a/ansible/gamma-hosts/variables b/ansible/gamma-hosts/variables
index 6ea63ca5..da906202 100644
--- a/ansible/gamma-hosts/variables
+++ b/ansible/gamma-hosts/variables
@@ -155,3 +155,6 @@ sg_redis=sg-477b0c23
 sg_registry=sg-c8d140af
 sg_userland=sg-12ce9876
 sg_web=sg-fe8bf49a
+
+[web:vars]
+web_intercom_id=xs5g95pd
diff --git a/ansible/group_vars/alpha-web.yml b/ansible/group_vars/alpha-web.yml
index 8aa8f3c4..41eb00cb 100644
--- a/ansible/group_vars/alpha-web.yml
+++ b/ansible/group_vars/alpha-web.yml
@@ -14,9 +14,10 @@ dockerfile_enviroment: [
   "AWS_ACCESS_KEY {{ aws_access_key }}",
   "AWS_BUCKET app.{{ domain }}",
   "AWS_SECRET_KEY {{ aws_secret_key }}",
+  "INTERCOM_APP_ID {{ web_intercom_id }}",
   "MARKETING_URL {{ marketing_url }}",
-  "STRIPE_TOKEN {{ cream_stripe_publishable_key }}",
   "NODE_ENV production",
+  "STRIPE_TOKEN {{ cream_stripe_publishable_key }}",
   "USER_CONTENT_DOMAIN {{ user_content_domain }}",
 ]