diff --git a/web_notify/models/res_users.py b/web_notify/models/res_users.py
index eca87abc6e56..2b82fd21d62b 100644
--- a/web_notify/models/res_users.py
+++ b/web_notify/models/res_users.py
@@ -49,10 +49,13 @@ def notify_success(
         sticky=False,
         target=None,
         action=None,
+        html=False,
         params=None,
     ):
         title = title or _("Success")
-        self._notify_channel(SUCCESS, message, title, sticky, target, action, params)
+        self._notify_channel(
+            SUCCESS, message, title, sticky, target, html, action, params
+        )
 
     def notify_danger(
         self,
@@ -60,11 +63,14 @@ def notify_danger(
         title=None,
         sticky=False,
         target=None,
+        html=False,
         action=None,
         params=None,
     ):
         title = title or _("Danger")
-        self._notify_channel(DANGER, message, title, sticky, target, action, params)
+        self._notify_channel(
+            DANGER, message, title, sticky, target, html, action, params
+        )
 
     def notify_warning(
         self,
@@ -72,11 +78,14 @@ def notify_warning(
         title=None,
         sticky=False,
         target=None,
+        html=False,
         action=None,
         params=None,
     ):
         title = title or _("Warning")
-        self._notify_channel(WARNING, message, title, sticky, target, action, params)
+        self._notify_channel(
+            WARNING, message, title, sticky, target, html, action, params
+        )
 
     def notify_info(
         self,
@@ -84,11 +93,12 @@ def notify_info(
         title=None,
         sticky=False,
         target=None,
+        html=False,
         action=None,
         params=None,
     ):
         title = title or _("Information")
-        self._notify_channel(INFO, message, title, sticky, target, action, params)
+        self._notify_channel(INFO, message, title, sticky, target, html, action, params)
 
     def notify_default(
         self,
@@ -96,11 +106,14 @@ def notify_default(
         title=None,
         sticky=False,
         target=None,
+        html=False,
         action=None,
         params=None,
     ):
         title = title or _("Default")
-        self._notify_channel(DEFAULT, message, title, sticky, target, action, params)
+        self._notify_channel(
+            DEFAULT, message, title, sticky, target, html, action, params
+        )
 
     def _notify_channel(
         self,
@@ -109,6 +122,7 @@ def _notify_channel(
         title=None,
         sticky=False,
         target=None,
+        html=False,
         action=None,
         params=None,
     ):
@@ -127,6 +141,7 @@ def _notify_channel(
             "message": message,
             "title": title,
             "sticky": sticky,
+            "html": html,
             "action": action,
             "params": dict(params or []),
         }
diff --git a/web_notify/static/src/js/services/notification_services.esm.js b/web_notify/static/src/js/services/notification_services.esm.js
index 1ac2f71d69c1..4daabd3844e9 100644
--- a/web_notify/static/src/js/services/notification_services.esm.js
+++ b/web_notify/static/src/js/services/notification_services.esm.js
@@ -29,6 +29,7 @@ export const webNotificationService = {
                     type: notification.type,
                     sticky: notification.sticky,
                     className: notification.className,
+                    messageIsHtml: notification.html,
                     buttons: buttons.map((button) => {
                         const onClick = button.onClick;
                         button.onClick = async () => {
diff --git a/web_notify/tests/test_res_users.py b/web_notify/tests/test_res_users.py
index ae7deca1161e..e146c5ffa41d 100644
--- a/web_notify/tests/test_res_users.py
+++ b/web_notify/tests/test_res_users.py
@@ -18,6 +18,7 @@ def test_notify_success(self):
             "message": "message",
             "title": "title",
             "sticky": True,
+            "html": False,
             "action": None,
             "params": {},
         }
@@ -37,6 +38,7 @@ def test_notify_danger(self):
             "message": "message",
             "title": "title",
             "sticky": True,
+            "html": False,
             "action": None,
             "params": {},
         }
@@ -56,6 +58,7 @@ def test_notify_warning(self):
             "message": "message",
             "title": "title",
             "sticky": True,
+            "html": False,
             "action": None,
             "params": {},
         }
@@ -75,6 +78,7 @@ def test_notify_info(self):
             "message": "message",
             "title": "title",
             "sticky": True,
+            "html": False,
             "action": None,
             "params": {},
         }
@@ -94,6 +98,7 @@ def test_notify_default(self):
             "message": "message",
             "title": "title",
             "sticky": True,
+            "html": False,
             "action": None,
             "params": {},
         }
diff --git a/web_notify_channel_message/models/res_users.py b/web_notify_channel_message/models/res_users.py
index 570af514ef31..a3c7162418cf 100644
--- a/web_notify_channel_message/models/res_users.py
+++ b/web_notify_channel_message/models/res_users.py
@@ -11,6 +11,7 @@ def _notify_channel(
         title=None,
         sticky=False,
         target=None,
+        html=False,
         action=None,
         params=None,
     ):
@@ -21,6 +22,7 @@ def _notify_channel(
                 title=title,
                 sticky=sticky,
                 target=target,
+                html=html,
                 action=action,
                 params=params,
             )
@@ -30,6 +32,7 @@ def _notify_channel(
             title=title,
             sticky=sticky,
             target=target,
+            html=html,
             action=action,
             params=params,
         )