diff --git a/.changeset/purple-mugs-lie.md b/.changeset/purple-mugs-lie.md
new file mode 100644
index 00000000..96eea3df
--- /dev/null
+++ b/.changeset/purple-mugs-lie.md
@@ -0,0 +1,5 @@
+---
+"@theoplayer/gemius-connector-web": minor
+---
+
+Removed unnecessary newProgram/close events
diff --git a/gemius/src/integration/GemiusTHEOIntegration.ts b/gemius/src/integration/GemiusTHEOIntegration.ts
index bc7bbb6b..1acf5ed2 100644
--- a/gemius/src/integration/GemiusTHEOIntegration.ts
+++ b/gemius/src/integration/GemiusTHEOIntegration.ts
@@ -252,8 +252,6 @@ export class GemiusTHEOIntegration {
         const { adBreak } = event;
         const { timeOffset } = adBreak;
         if (!this.isPreRoll(adBreak)) this.partCount++;
-        const { programID, customAttributes, ...additionalParameters } = this.programParameters;
-        this.gemiusPlayer.newProgram(programID, { ...additionalParameters, ...customAttributes });
         this.player.removeEventListener('playing', this.onFirstPlaying);
         if (timeOffset === 0) this.player.addEventListener('playing', this.onFirstPlaying);
     };
@@ -284,7 +282,6 @@ export class GemiusTHEOIntegration {
         const { timeOffset } = adBreak;
         const normalizedTimeOffset = this.normalizeTime(timeOffset);
         this.gemiusPlayer.adEvent(programID, ad.id ?? DEFAULT_AD_ID, normalizedTimeOffset, BasicEvent.COMPLETE);
-        this.gemiusPlayer.adEvent(programID, ad.id ?? DEFAULT_AD_ID, normalizedTimeOffset, BasicEvent.CLOSE);
         this.adCount++;
         this.currentAd = undefined;
         this.player.removeEventListener('playing', this.onFirstPlaying);