diff --git a/src/profiles/models.py b/src/profiles/models.py
index 70cbc6a8..cbf84985 100644
--- a/src/profiles/models.py
+++ b/src/profiles/models.py
@@ -1,5 +1,6 @@
 from __future__ import unicode_literals
 from django.utils.encoding import python_2_unicode_compatible
+from django.utils.translation import ugettext_lazy as _
 import uuid
 from django.db import models
 from django.conf import settings
@@ -11,12 +12,12 @@ class BaseProfile(models.Model):
     slug = models.UUIDField(default=uuid.uuid4, blank=True, editable=False)
     # Add more user profile fields here. Make sure they are nullable
     # or with default values
-    picture = models.ImageField('Profile picture',
+    picture = models.ImageField(_("Profile picture"),
                                 upload_to='profile_pics/%Y-%m-%d/',
                                 null=True,
                                 blank=True)
-    bio = models.CharField("Short Bio", max_length=200, blank=True, null=True)
-    email_verified = models.BooleanField("Email verified", default=False)
+    bio = models.CharField(_("Short Bio"), max_length=200, blank=True, null=True)
+    email_verified = models.BooleanField(_("Email verified"), default=False)
 
     class Meta:
         abstract = True