diff --git a/third_party/src/main/java/com/jetbrains/lang/dart/analytics/Analytics.kt b/third_party/src/main/java/com/jetbrains/lang/dart/analytics/Analytics.kt
index c95d5fb1d..aa0259924 100644
--- a/third_party/src/main/java/com/jetbrains/lang/dart/analytics/Analytics.kt
+++ b/third_party/src/main/java/com/jetbrains/lang/dart/analytics/Analytics.kt
@@ -19,6 +19,7 @@ import com.intellij.openapi.diagnostic.Logger
 import com.intellij.openapi.project.Project
 import com.jetbrains.lang.dart.dtd.DTDProcess
 import com.jetbrains.lang.dart.dtd.DTDProcessListener
+import com.jetbrains.lang.dart.ide.toolingDaemon.DartToolingDaemonService
 import com.jetbrains.lang.dart.sdk.DartSdk
 import com.jetbrains.lang.dart.util.PrintingLogger
 import de.roderick.weberknecht.WebSocketException
@@ -253,14 +254,12 @@ abstract class AnalyticsData(type: String, val project: Project? = null) {
 }
 
 object AnalyticsConstants {
-
   /**
    * The unique identifier for an action or event.
    */
   @JvmField
   val ID = StringValue("id")
 
-
   /**
    * The UI location where an action was invoked, as provided by
    * [com.intellij.openapi.actionSystem.PlaceProvider.getPlace] (for example, "MainMenu",
@@ -322,8 +321,47 @@ internal object NoOpReporter : AnalyticsReporter() {
 }
 
 internal object UnifiedAnalyticsReporter : AnalyticsReporter() {
+  object UAProperty {
+    const val EVENT = "event"
+    const val EVENT_DATA = "eventData"
+    const val EVENT_NAME = "ide_event"
+    const val TOOL = "tool"
+  }
+
+  const val IDE_EVENT = "ide_event"
+
   override fun process(data: AnalyticsData) {
-    // TODO (pq): implement
+    val project = data.project ?: return
+
+    val params = JsonObject()
+    params.addProperty(UAProperty.TOOL, getToolName())
+
+    val event = JsonObject()
+    event.addProperty(UAProperty.EVENT_NAME, IDE_EVENT)
+
+    val evenData = JsonObject()
+    for (entry in data.data) {
+      when (val value = entry.value) {
+        is String -> evenData.addProperty(entry.key, value)
+        is Boolean -> evenData.addProperty(entry.key, value)
+        is Int -> evenData.addProperty(entry.key, value)
+        else -> {
+          // TODO (pq): consider logging
+        }
+      }
+    }
+    event.add(UAProperty.EVENT_DATA, evenData)
+
+    // Note: encoded as a string.
+    params.addProperty(UAProperty.EVENT, event.toString())
+
+    // TODO (pq): temporary
+    // print(params.toString())
+
+    DartToolingDaemonService.getInstance(project).sendRequest("${UnifiedAnalytics.SERVICE_NAME}.${UnifiedAnalytics.SEND}", params, true) { response: JsonObject ->
+      // TODO (pq): temporary
+      // print(response)
+    }
   }
 }
 
diff --git a/third_party/src/main/java/com/jetbrains/lang/dart/ide/actions/DartPubActionBase.kt b/third_party/src/main/java/com/jetbrains/lang/dart/ide/actions/DartPubActionBase.kt
index 6503c7581..e4af5910e 100644
--- a/third_party/src/main/java/com/jetbrains/lang/dart/ide/actions/DartPubActionBase.kt
+++ b/third_party/src/main/java/com/jetbrains/lang/dart/ide/actions/DartPubActionBase.kt
@@ -45,6 +45,8 @@ import com.intellij.ui.content.ContentFactory
 import com.intellij.ui.content.ContentManager
 import com.intellij.ui.content.MessageView
 import com.jetbrains.lang.dart.DartBundle
+import com.jetbrains.lang.dart.analytics.Analytics
+import com.jetbrains.lang.dart.analytics.AnalyticsData
 import com.jetbrains.lang.dart.analyzer.DartAnalysisServerService
 import com.jetbrains.lang.dart.excludeBuildAndToolCacheFolders
 import com.jetbrains.lang.dart.flutter.FlutterUtil
@@ -82,6 +84,8 @@ abstract class DartPubActionBase : AnAction(), DumbAware {
 
   override fun actionPerformed(e: AnActionEvent) {
     val (module, pubspecYamlFile) = getModuleAndPubspecYamlFile(e) ?: return
+
+    Analytics.report(AnalyticsData.forAction(this, e))
     performPubAction(module, pubspecYamlFile, true)
   }