The image conversion fails with --build-dir: the conversion program can't find the image files.
Example:
\documentclass{article}
\usepackage{graphicx}
\begin{document}
This is a test.
\includegraphics{example-image.pdf}
\end{document}
Run with:
cp $(kpsewhich example-image.pdf) .
make4ht --loglevel debug --build-dir html test.tex
This gives
System call: rungs -q -dNOPAUSE -dBATCH -dusecropbox -sDEVICE=pngalpha -r300 -sOutputFile="example-image-.png" "example-image.pdf"
--- Warning --- System return: 256