Phase 4:
+Destination Thrive
+Objective: Create Omni-channel synergy
+This is the time to fully leverage your hard work and thrive. During this phase, attention should be + given to + omni-channel synergy, + syncing your messaging and channels from top to bottom. Scale high performing channels and fully + harvest the demand of + your top of + funnel awareness campaigns have been creating. Use insights gained from your contact lists, data, + and web analytics to + do prospecting + and build look-a-like audiences for incremental growth.
++ + +
Key focus:
+-
+
- Harvesting the demand created by your content marketing efforts +
- Scale paid media and social efforts +
- Leverage your new audiences +
- Omni-channel synergy +
Time 
+ approx. 24 months and beyond
+