Motivation
Assets such as sponsor logos or fonts have license restrictions that prevent them from being managed in this repository. I have most of them downloaded on my own system, but it would be beneficial to have an easy way for others to download them and place them in the correct directories.
Implementation
Since we use gulp to handle other automated tasks, it would make sense to use gulp for this purpose as well. The easiest way to manage the assets would be to have them uploaded as a compressed folder on Drive. The folder can then be placed in the static directory and gulp can be configured to unzip it and extract its contents to the correct places.