Acquire 1,000 cash-back credit card customers by targeting the right segments with personalized marketing strategies and measuring the effectiveness using A/B testing.
This project focuses on optimizing customer acquisition through data-driven segmentation and testing.
- Segment customers based on demographic, financial, and behavioral attributes.
- Define treatment strategies across multiple channels.
- Apply A/B testing to compare the performance of campaigns.
- Python (pandas, os, re)
- Jupyter Notebooks