A Forage project simulation by Accenture
Introduction
This project is a comprehensive analysis of content engagement for Social Buzz, a fast-growing social media and content creation platform. As part of an advisory engagement with Accenture, this project aims to identify top-performing content categories, deliver actionable insights, and support Social Buzz’s upcoming IPO preparation by leveraging data-driven strategies.
Project Overview
The project follows a structured approach, covering data cleaning, modelling, and visualization to pinpoint Social Buzz’s top-performing content categories. Key findings include insights into user preferences across content themes and formats, with actionable recommendations to help Social Buzz drive user engagement, retention, and scalable growth.
- Data Cleaning and Modelling Notebook
- Jupyter Notebook detailing the data cleaning, transformation, and modelling process.
- Can We Confirm Monthly Post Volume?
- Jupyter Notebook demonstrating the process of analyzing content engagement patterns, testing hypotheses, and exploring monthly post volume limitations.
- Tableau Dashboard
- Interactive dashboard visualizing key insights on content engagement by category and content type.
- This addition goes beyond the original project requirements, reflecting my personal initiative to deepen the analysis and provide an enhanced view of engagement trends.
- Final Canva Presentation
- A structured, client-focused presentation summarizing insights, recommendations, and next steps.
- Completion Certificate
- Accenture North America Data Analytics and Visualization Completion Certificate
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