2,500+ AI prompts for B2B sales & marketing
The most comprehensive open-source library of AI prompts for sales development, account executives, revenue operations, and GTM leaders.
Works with Claude, ChatGPT, Gemini, and any LLM.
Browse Prompts • Quick Start • MCP Server • Contributing • Powered by Prospeda
| Challenge | Solution |
|---|---|
| Generic AI prompts don't understand sales | 2,500+ prompts built specifically for B2B GTM |
| Scattered resources across the web | One organized library by role, industry, workflow |
| Prompts that sound robotic | Battle-tested templates that actually convert |
| No structure for complex workflows | End-to-end playbooks from cold outreach to close |
- Agentic BDR Guide - Learn to build autonomous AI agents for research, personalization, and outbound
- Role-Based Playbooks - Tailored prompts for SDRs, AEs, Sales Managers, RevOps, CSMs, and Founders
- Industry Packs - Specialized templates for SaaS, FinTech, Healthcare, Manufacturing, and 10+ more
- Sales Methodologies - MEDDPICC, SPIN, Challenger, Gap Selling, Value Selling, Sandler frameworks
- Complete Workflows - Full-cycle sequences from first touch to signed deal
- 24 Writing Tonalities - From executive gravitas to casual peer-to-peer
- Claude Projects - Ready-to-use system prompts for AI assistants
- MCP Server - Native integration with Claude Desktop
- Signal-Based Targeting - Prompts triggered by buying signals
| Role | Prompts | Description |
|---|---|---|
| SDR/BDR | 400+ | Prospecting, cold outreach, qualification |
| Account Executive | 500+ | Discovery, demos, proposals, negotiation |
| Sales Manager | 200+ | Coaching, forecasting, pipeline review |
| RevOps | 300+ | Process optimization, analytics, automation |
| Customer Success | 250+ | Onboarding, expansion, retention |
| Founder/CEO | 150+ | Strategy, investor updates, hiring |
| Industry | Use Cases |
|---|---|
| SaaS | PLG, enterprise sales, usage-based pricing |
| FinTech | Compliance, security, integration selling |
| Healthcare | HIPAA, procurement cycles, clinical workflows |
| Manufacturing | Long sales cycles, technical buyers |
| Professional Services | Relationship selling, SOW creation |
| + 10 more industries | E-commerce, Real Estate, Education... |
| Workflow | Description |
|---|---|
| Cold-to-Close | Full cycle from first touch to signed deal |
| Discovery Mastery | MEDDPICC, SPIN, Challenger frameworks |
| Demo-to-Proposal | Technical validation to commercial terms |
| Competitive Displacement | Win against incumbents |
| Expansion Playbook | Land and expand strategies |
| QBR Excellence | Quarterly business reviews that drive retention |
| Methodology | Focus |
|---|---|
| MEDDPICC | Enterprise deal qualification |
| SPIN Selling | Situation, Problem, Implication, Need-payoff |
| Challenger Sale | Teach, tailor, take control |
| Gap Selling | Current state to future state |
| Value Selling | ROI-focused conversations |
| Sandler | Pain, budget, decision process |
Visit gtm-skills.com to search, filter, and copy prompts instantly.
git clone https://github.com/Prospeda/gtm-skills.git
cd gtm-skills
# Browse markdown files directly
ls role/
ls industry/
ls methodology/- Go to claude.ai and navigate to Projects
- Create a new Project
- Copy any prompt from this repo into "Custom Instructions"
- Start chatting with your GTM-optimized Claude
npx gtm-mcp-serverSee the MCP Server section for full installation instructions.
You are an expert SDR writing a cold email.
Context:
- Target: {{company_name}}, {{industry}}
- Persona: {{title}} responsible for {{responsibilities}}
- Pain point: {{pain_point}}
- Our solution: {{value_prop}}
Write a 3-sentence cold email that:
1. Opens with a specific observation about their business
2. Connects that observation to a problem you solve
3. Ends with a soft CTA (no hard meeting ask)
Tone: Conversational, peer-to-peer, zero fluff
Prepare me for a discovery call with {{company_name}}.
Research their:
1. Recent news, funding, leadership changes
2. Tech stack (check job postings, BuiltWith)
3. Competitors and market position
4. Likely pain points based on company stage
Then generate:
- 5 open-ended discovery questions using SPIN framework
- 3 potential objections and responses
- A hypothesis for their biggest problem I can solve
I'm selling against {{competitor}} at {{prospect_company}}.
Help me build a competitive displacement strategy:
1. Identify 3 weaknesses of {{competitor}} that matter to {{buyer_persona}}
2. Create trap-setting questions that expose these weaknesses
3. Draft a "why switch" narrative that doesn't bash the competitor
4. Suggest proof points (case studies, data) that demonstrate our advantage
Be specific and tactical, not generic.
The GTM MCP Server provides AI-powered sales tools directly in Claude Desktop with interactive UIs.
Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json):
{
"mcpServers": {
"gtm": {
"command": "npx",
"args": ["gtm-mcp-server"]
}
}
}Or install globally:
npm install -g gtm-mcp-server| Tool | Description |
|---|---|
research_company |
Research a company for sales outreach |
research_lead |
Research a specific person/lead |
draft_cold_email |
Draft personalized cold emails |
draft_linkedin_message |
Draft LinkedIn connection messages |
handle_objection |
Get strategic objection responses |
generate_cold_call_script |
Generate cold call scripts |
generate_discovery_questions |
Generate SPIN/MEDDPICC discovery questions |
create_follow_up_sequence |
Create multi-touch follow-up sequences |
build_value_proposition |
Build tailored value props |
analyze_competitor |
Generate competitive positioning |
| Workflow | Description |
|---|---|
account_strategy |
Full account strategy with stakeholder mapping |
competitive_deal_workflow |
Complete competitive deal strategy |
reengagement_workflow |
Strategy to re-engage stalled opportunities |
enterprise_expansion |
Expand within existing customer accounts |
full_sales_cycle |
End-to-end sales cycle orchestration |
objection_battlecard |
Comprehensive objection handling playbook |
Write in any of 24 professional writing styles to match your audience and situation:
| Category | Styles |
|---|---|
| Authority | Executive, Thought Leader, Analyst, Expert |
| Connection | Conversational, Friendly, Empathetic, Peer-to-Peer |
| Persuasion | Consultative, Challenger, Value-Focused, Urgency |
| Clarity | Direct, Concise, Educational, Technical |
| Tone | Professional, Casual, Confident, Humble |
| Energy | Enthusiastic, Calm, Bold, Measured |
Each tonality includes:
- Detailed writing guidelines
- Example phrases and patterns
- When to use (and when to avoid)
- Before/after examples
Ready-to-use system prompts for Claude Projects:
| Project | Description |
|---|---|
| Sales Research Assistant | Research any company or contact on demand |
| Email Writing Partner | Write all types of sales emails |
| Objection Library | Handle any objection instantly |
| Call Prep Companion | Prepare for any call in 5 minutes |
| Proposal Generator | Create compelling proposals |
| LinkedIn Content Creator | Build authority with content |
| Competitive Intel Analyst | Battle cards and positioning |
| Deal Strategy Advisor | Coaching on any deal |
| Territory Planner | Plan and optimize territory |
| Revenue Forecaster | Build accurate forecasts |
gtm-skills/
├── role/ # Role-based playbooks (SDR, AE, Manager, RevOps, CSM, Founder)
├── industry/ # Industry-specific prompts (SaaS, FinTech, Healthcare, etc.)
├── workflow/ # End-to-end workflows (Cold-to-Close, Discovery, Expansion)
├── methodology/ # Sales methodologies (MEDDPICC, SPIN, Challenger, etc.)
├── templates/ # Ready-to-use templates (emails, LinkedIn, call scripts)
├── projects/ # Claude Project system prompts
├── signals/ # Signal-based targeting prompts
├── mcp-server/ # MCP Server for Claude Desktop
├── objections/ # Objection handling library
├── competitive/ # Competitive intelligence prompts
├── discovery/ # Discovery call frameworks
├── proposals/ # Proposal and pricing prompts
├── research/ # Account and contact research
├── linkedin/ # LinkedIn-specific content
├── outreach/ # Multi-channel outreach sequences
├── follow-up/ # Follow-up strategies
├── meeting-prep/ # Pre-call preparation
├── icp/ # ICP definition and targeting
└── advanced/ # Advanced techniques and strategies
Used by sales teams at companies like:
- High-growth startups scaling their outbound
- Enterprise teams standardizing their AI usage
- Solo founders doing their own sales
- Revenue operations building prompt libraries
- Sales enablement teams training reps
"GTM Skills cut our prompt engineering time by 80%. We just copy, customize, and send." — Sales Leader, Series B SaaS
GTM Skills is the open-source foundation.
Prospeda is the full platform:
- AI agents that run your entire sales workflow
- CRM integration with automatic data enrichment
- Personalized sequences at scale
- Analytics and coaching insights
We welcome contributions! GTM Skills is better when the community helps.
- Add prompts - Submit your battle-tested templates
- Fix errors - Typos, outdated info, broken links
- Suggest categories - New industries, roles, workflows
- Share feedback - What's missing? What could be better?
- Star the repo - Help others discover GTM Skills
- Fork the repository
- Create your branch:
git checkout -b add-prompt-description - Add your prompt following our template
- Commit:
git commit -m "Add: [description]" - Push and open a Pull Request
See CONTRIBUTING.md for full guidelines.
MIT License - use these prompts however you want, commercially or personally.
See LICENSE for details.
| Resource | Link |
|---|---|
| Website | gtm-skills.com |
| Full Platform | prospeda.com |
| @prospaboricua | |
| Prospeda | |
| hello@gtm-skills.com |
If GTM Skills helps you close deals, give it a star!
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