Caution
All use of the Revontulet brand must be authorized and approved by Revontulet AS. Contact us to seek approval.
The official name of the company, as incorporated in the Kingdom of Norway, is Revontulet AS.
In daily use, the company may be referred to simply as Revontulet.
Important
Please note that the word "Intelligence," despite being featured in the logo and online accounts, is not a part of the company's official name. The inclusion of "Intelligence" as a sub-title is intended to clarify the activities and offerings of the company and to distinguish it from other uses of the word Revontulet.
Revontulet is Finnish for “northern lights” and translates to “Fox fire.” In Finnish folklore, the aurora stems from the sparks of fur from an Arctic Fox running across the night sky.
The name also allows us to reflect on the qualities we embody: The aurora ties together the northern and southern hemispheres, bringing light to our darkest days and expanding across the horizon. Arctic Foxes are clever, curious, and playful. While our work spans the globe, the Nordic name allows us to maintain a sense of our roots, from which our global reach and impact grow.
The official Brand Bible and public-facing brand assets of Revontulet are available here: https://github.com/RevontuletIntel/brand
Revontulet is a mission-driven company combating terrorism and violent extremism through open-source intelligence and the analysis of complex data.
- We offer clients the clarity they need to mitigate risks, prevent harm, and navigate the legislative landscape.
- We provide insights, analysis, and data to clients across industries and sectors.
- We have supported law-enforcement action and policy development and contributed to the dismantling of terrorist and extremist networks and interventions foiling planned terrorist attacks.
- We work closely with our clients to preempt and prevent the abuse of their infrastructure, technologies, and services by extremist and terrorist actors, ensuring compliance with law, policy, and ethical frameworks.
- We monitor and address social harms and extremism-related risks across the spectrum, from toxic speech through polarization and conspiracy theories to violent extremist groups and terrorist activities.
Revontulet’s team comprises social scientists, intelligence analysts, data scientists, developers, and researchers. Rooted in strong ethical frameworks, this multidisciplinary team is built from the ground up to develop and deploy data-driven solutions, cutting-edge technology, and research to offer guidance and support to clients grappling with complex challenges.
Together, we can build a safer world for all.
Important
- Do not make any unauthorized changes to the colors or layout of the logo.
- Where possible, always use the vector versions of logo files.
- When using rasterized versions, use the .png files with transparency where possible and appropriate.
The Revontulet logo exists in several formats and is designed for different use cases and backgrounds. As a rule, when using the Revontulet logo, please ensure it's used consistently and is readable against the background on which it is placed.
- To ensure readability, use the contrast checker here.
- You can read more about contrast rations and accessibility here.
Guiding principles
- Please take into account the format in which the logo will be viewed when using it.
- For use in written reports and products, please refer to the example in the template here for guidance on layout and formatting.
- For use in headers of reports and documents, please use a version of the logo with a transparent background without the inclusion of the Arctic Fox.
- For use on the front page of reports with a white background and without the use of the banner, use a square version of the logo on a transparent background.
- The logo in full, or the outline of the Arctic Fox alone, may be overlayed on other graphics to indicate their relationship to Revontulet. In such cases, ensure that readability of the logo is maintained.
The logo of Revontulet depicts the outline of the head of an Arctic Fox facing the viewer. The visual is combined with the text "Revontulet" and the sub-line "Intelligence," which is surrounded by lines with a gradient going from Blue to Teal as described in the Brand Colors. These lines represent the northern lights. The aurora borealis, the flames of a bonfire, and dark Nordic winter nights inspire the color scheme in the logo.
The official brand colors of Revontulet are as follows:
| Name | Dark Blue | Bright Orange | Light Blue | Blue | Teal | White |
|---|---|---|---|---|---|---|
| Use | Background | Brand Name | Fox Head | Gradient L | Gradient R | Background |
| Hex | #152245 | #f16632 | #93d5de | #0f81ba | #24b9a8 | #FFFFFF |
| RGB | 20, 34, 69 | 240, 103, 50 | 147, 213, 222 | 15, 129, 186 | 36, 185, 168 | 255, 255, 255 |
| CMYK | 99%, 89%, 43%, 46% | 0%, 74%, 90%, 0% | 40%, 0%, 13%, 0% | 84%, 41%, 7%, 0% | 73%, 1%, 43%, 0% | 0%, 0%, 0%, 0% |
All colors in Adobe Illustrator 2025 (21.1 Windows) CMYK. Illustrator file with Revontulet Color Scheme can be found here
In our logo, we use the English font of Tiro Gurmukhi
For all other written products, we use the font Poppins.
| Style | Weight | Weight class | Style | Size | Alignment | Spacing | Color* | Line & Paragraph Spacing |
|---|---|---|---|---|---|---|---|---|
| Normal Text | 200 | Extra Light | Regular | 11 | Left | 1.15 | Black | Space before paragraph, prevent single lines |
| Title | 300 | Light | Regular | 26 | Center | 1.15 | Black | Space before paragraph, space after paragraph, prevent single lines |
| Subtitle | 300 | Light | Regular | 15 | Center | 1.15 | Dark Grey 4 | Space before paragraph, space after paragraph, prevent single lines |
| Header 1 | 200 | Extra Light | Regular | 20 | Left | 1.15 | Black | Space before paragraph, space after paragraph, prevent single lines, keep with next, keep lines together |
| Header 2 | 200 | Extra Light | Regular | 16 | Left | 1.15 | Black | Space before paragraph, space after paragraph, prevent single lines, keep with next, keep lines together |
| Header 3 | 300 | Light | Regular | 14 | Left | 1.15 | Dark Grey 4 | Space before paragraph, space after paragraph, prevent single lines, keep with next, keep lines together |
| Block quote | 300 | Light | Italic | 10 | Left - indent 1 step | 1.15 | Black | Space before paragraph, space after paragraph, prevent single lines, keep with next, keep lines together |
| Footnote | 300 | Light | Regular | 10 | Left | Single | Black | Space before paragraph, space after paragraph, prevent single lines, keep with next, keep lines together |
| Image Text | 300 | Light | Italic | 10 | Align with image | Single | Black | Space before paragraph, space after paragraph, prevent single lines, keep with next, keep lines together |
| URLs** | NA | NA | Underline | NA | inline | NA | Blue | NA |
*on white background, for print & PDFs ** See URLs section
For written products you should follow the style of overall text a URL is part of, but make sure the URL is underlined and blue to indicate that it is an active link.
For content written for screens, URLs can be embedded directly in text. The exception to this is text intended for print and text in footnotes, references, and bibliographies, where links should be written in cleartext but be active, blue, and underlined https://www.w3schools.com/html/html_links.asp.
The exception to these rules is the Revontulet website, and slideshows, where URLs may be Bright Orange to fit with other design-choices.
An outline of the Arctic Fox may be used as an indication that assets originate at Revontulet. The outline may be overlayed graphics, slides etc. Please always make sure the visual is maintained readable.
The official emoji and favicon of Revontulet is the colored-in version of the Arctic Fox outlined in the logo. This should be used as an icon on official websites and may be used in informal communication.
