Implements the Deals Protocol (renamed from Curation Protocol). #273
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The Deals Protocol enables buyer agents to discover and activate pre-packaged and bespoke signal-enriched inventory deal packages from SSPs and curation platforms. The Deals Protocol provides an alternative to the Media Buy Protocol for package-based buying, enabling: - Natural language deal discovery - Activation on SSP platforms (Magnite, Pubmatic, OpenX, Index Exchange, Microsoft Curate, etc.) - Support for PMP and Curated deal types - Integration with Signals Protocol for audience-targeted inventory packages
Updates the Deals Protocol schemas and documentation to match the established patterns used in the Media Buy Protocol, improving consistency across AdCP. Key changes: - Rename deal_spec → brief to match get_products pattern - Add structured filters support via new deal-filters.json schema - Add brand_manifest support (inline or URL reference) - Add ext field for platform-specific extensions - Update context/ext to use $ref to core schemas throughout This improves developer experience by providing consistent request/response patterns across protocols while maintaining backward compatibility via changesets. 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude <noreply@anthropic.com>
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Summary
This PR implements the complete Deals Protocol (renamed from Curation Protocol) to enable buyer agents to discover and activate pre-packaged and ad-hoc inventory deal packages from SSPs and curation platforms.
New Protocol: Deals Protocol
The Deals Protocol provides an alternative to the Media Buy Protocol for package-based buying, enabling:
Tasks Implemented
get_dealsget_productsfrom the Media Buy protocolplatformsarray showing where they can be activatedactivate_dealArchitecture
Integration Flow:
Buyer Agent → Deals Agent → Signals Agent
(Deals Protocol) (Signals Protocol)
Documentation
/docs/deals/overview.mdx: User-friendly protocol introduction with use cases/docs/deals/specification.mdx: Complete RFC specification with task definitions and data modelsKey Design Decisions
get_deals: Natural languagebriefand optionalfilters(similar toget_products)platformsarray showing where it can be activatedTesting
✅ All schema validation tests pass (111 schemas validated)
✅ All example data validation tests pass
✅ TypeScript type checking passes
Changeset
A changeset has been included for major version bump automation.
🤖 Generated with Claude Code and verified and edited by humans