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Goals.md

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 #Campaign goals
 
 * Campaigns need clear goals which can be used to measure progress
-* Goals need to be realilistic and achievable
-* Goals should be inspirational and motivating - we need to mobolise people to achieve them
+* Goals need to be realistic and achievable
+* Goals should be inspirational and motivating - we need to mobilize people to achieve them
 * Goals should be easy to understand and communicate
 * Don't overload yourself, so you can achieve, move on and maintain momentum
 * Goals should be organised into a development sequence, so we can work from simple, achievable steps that we can achieve in the short term, to longer term victories
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 * Identify your resources: people, money, time, relationships
 * How do you mobilise allies?
 * How can you get more people involved?
-* How do you publicise and market yourself?
+* How do you publicize and market yourself?
 * How to identify vulnerabilities in your target?
 * What is the intended outcome?
 * What can you realistically achieve with your resources
 
 #Process
 
-* Idenitify some small, simple actions that people can be mobilised to take - these should work cumulatively towards our overall goals
+* Idenitify some small, simple actions that people can be mobilized to take - these should work cumulatively towards our overall goals
 * Evaluate regularly - are your goals on target? Do you need to adjust your strategy?
 * The process should be *iterative* - we should be learning and adjusting all the time. Flexible, fluid, responsive
 * Ask for honest feedback