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Update Goals.md #22

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8 changes: 4 additions & 4 deletions Goals.md
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#Campaign goals
# Campaign goals

* Campaigns need clear goals which can be used to measure progress
* Goals need to be realilistic and achievable
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* Goals should also be flexible - as the environment changes, we may need to adjust outcome or timeframes
* We need to get consensus on goals, and *also* on how we work towards them - so we are not at cross purposes

#How do we identify goals?
# How do we identify goals?

* Who is your target?
* Who are your allies?
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* What is the intended outcome?
* What can you realistically achieve with your resources

#Process
# Process

* Idenitify some small, simple actions that people can be mobilised to take - these should work cumulatively towards our overall goals
* Evaluate regularly - are your goals on target? Do you need to adjust your strategy?
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* Be inclusive and value everyone's opinions
* When a goal is achieved, we should communicate it - and tell people how it fits into the bigger picture

#Conclusion
# Conclusion

* Be realistic about what you can achieve. Learn from every stage of the process. Be prepared to revisit every aspect of what you're doing, while keeping your eye on the overall prize