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@mbifulco mbifulco commented Jan 6, 2026

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Copilot AI review requested due to automatic review settings January 6, 2026 13:49
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Pull request overview

This PR adds a new newsletter article titled "The Zeroth Loop: They Don't Quit, They Forget" that explores how product builders can design better user experiences by understanding habit formation and the reward cycle that begins before users even sign up.

  • Introduces the concept of the "Zeroth Loop" - the habit formation that occurs during marketing/pre-signup
  • Explains how to design products around three critical loops: marketing, onboarding, and utility
  • Provides practical guidance on creating sticky products through better understanding of cue-response-reward cycles

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@mbifulco mbifulco merged commit 044d5a4 into main Jan 6, 2026
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@mbifulco mbifulco deleted the newsletter/reward-cycle branch January 6, 2026 15:58
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2 participants