Add brand-asset with CC BY-AS 4.0 license

.pre-commit-config.yaml

@@ -30,5 +30,5 @@ repos:
     hooks:
       - id: "typos"
         args: ["--force-exclude"]
-        exclude: "(^tests)|(^pulpproject.org)"
+        exclude: "(^tests)|(^pulpproject.org)|(^brand-assets)"
 ...

brand-assets/README.md

@@ -0,0 +1,50 @@
+# Pulp's Brand Assets
+
+This repo contains logos and graphics relating to the Pulp Project (<https://pulpproject.org>).
+
+Explore the subdirectories to find about all available assets.
+
+## Key Message
+
+> Pulp helps you fetch, upload, organize, and distribute software packages.
+
+## File Formats
+
+The brand assets can be found in the following formats:
+
+* **svg**: Scalable vector graphics for logos, stickers, and icons
+* **png**: Raster images for web and digital use
+* **odt**: OpenDocument text files for print templates
+* **odp**: OpenDocument presentation files for slide themes
+* **xcf**: GIMP native format for editable source files
+
+## Colors
+
+Logo colors in [PMS (Pantone Color Matching System)](https://en.wikipedia.org/wiki/Pantone#Pantone_Color_Matching_System):
+
+* **Green**: PMS 368 C
+* **Blue**: PMS 660 C
+* **Orange**: PMS 144 C
+
+## Elevator Pitches
+
+### 25 Words
+
+> Pulp fetches, uploads, organizes, and distributes software packages (for example, a Python package). Mirror and mix software repositories, test them, and then go into production.
+
+### 50 Words
+
+> Pulp fetches, uploads, organizes, and distributes software packages (for example, a Python or RPM package). Pulp downloads remote packages either immediately or on-demand, or you can upload your own packages. Then mirror, mix, or organize them. Use Pulp to publish repositories of packages for use by pip, yum/dnf, etc.
+
+### 100 Words
+
+> Pulp fetches, uploads, organizes, and distributes software packages (for example a Python or RPM package). Pulp downloads remote packages either immediately or on-demand, or you can upload your own packages. Then mirror, mix, or organize them. Use Pulp to publish repositories of packages for use by pip, yum/dnf, etc.
+>
+> For system administrators, being able to sync packages to test machines before rolling all updates out to consumers increases stability and confidence. Keeping older versions and rolling back changes is also easier.
+>
+> For developers, Pulp can support a continuous integration pipeline that tests and versions software against ever-changing dependency stacks.
+
+## License
+
+This work is licensed under <a href="https://creativecommons.org/licenses/by-sa/4.0/">CC BY-SA 4.0</a><img src="https://mirrors.creativecommons.org/presskit/icons/cc.svg" alt="" style="max-width: 1em;max-height:1em;margin-left: .2em;"><img src="https://mirrors.creativecommons.org/presskit/icons/by.svg" alt="" style="max-width: 1em;max-height:1em;margin-left: .2em;"><img src="https://mirrors.creativecommons.org/presskit/icons/sa.svg" alt="" style="max-width: 1em;max-height:1em;margin-left: .2em;">
+<!-- from: https://creativecommons.org/chooser/ -->