Hi there👋, I'm Andy Ababio
I am Certified Data Analyst Professional with knowledge in Python, SQL, Power BI, and Data Visualization. My work spans data extraction, modeling, analysis, and visualization: with a focus on effectively communicating to (non)-technical teams helping to understand performance, optimize decisions, and drive measurable outcomes.
| Project | Tools | Description | Thumbnail |
|---|---|---|---|
| Marketplace Analysis & Insight - Jiji Cars | Python, MySQL, Power BI | End-to-end analysis of car listings on Jiji.com using web scraping, data cleaning, SQL analysis, and interactive Power BI dashboards to generate marketplace insights. | ![]() |
| A/B Testing Message Framing | Excel, Power BI | This project demonstrates the design and execution of an A/B test to optimize digital loan recovery campaigns. It compares standard reminder messages with empathetic, supportive messaging to identify which approach drives higher repayment rates. | ![]() |
| Marketing Funnel & ROI Analytics | Excel, Power BI | The analysis tracks multi-channel campaign performance across the full user funnel — from impressions and clicks to sign-ups, purchases, and revenue, while evaluating spend efficiency, ROI, and market-level performance. | ![]() |
| Sales, Profitability & Customer Insight | MySQL, Power BI | Operational and retail performance analysis for a U.S.-based multi-category store, uncovering revenue, profitability, and customer behavior insights for decision-makers. | ![]() |
| Employee Demographics & HR Analytics | MySQL, Power BI | Workforce analytics project analyzing employee demographics and trends to support data-driven HR decision-making. | ![]() |
| Project | Tools | Description | Thumbnail |
|---|---|---|---|
| File Access Portal | Python (Flask), HTML, CSS | Secure web application allowing users to download personalized documents using name and unique ID verification. | ![]() |







