Affinity-based consumer segmentation analysis linking product attributes to distinct customer personas, with strategic implications for pricing, positioning, and portfolio design.

Reproducible computational platform for NC-ES-MADM II: entropy–reliability integrated weighting, supervised calibration, robustness diagnostics, and manuscript figure generation.

Excel-based supplier selection and supply chain network optimization using decision analytics

Acquisition screening engine for corporate development and investment teams — ranking targets using weighted strategic, financial, and risk factors.

POC de CRM Analytics focada em modelagem de propensão à resposta, com análise exploratória orientada à decisão, engenharia de atributos e preparação de dados para profit targeting.

Decision analytics case studies applying statistical reasoning and regression analysis to managerial decision-making contexts.

Automated Check-in system designed and built for tour operators (demo version)